Rooted in Louisville. Connected by conversation.
Better ideas begin with people.
We connect brands with quality people through personal conversations and thoughtful recruitment—in Louisville, surrounding communities, and nationwide. From focus groups to product testing, meaningful insights start with the right connections.
For businesses
We connect brands with quality people whose experiences bring your research to life. Through personal conversations and thoughtful recruitment, we find the right participants for your study—in Louisville, surrounding communities, and nationwide.
Plan a ProjectFor our community
Your everyday experiences can help shape what comes next. Join our community for invitations to focus groups, taste tests, and products to try at home. We share the details and compensation before you decide.
Join the Community
Your product. Their everyday life.
In-home placements
Real homes. Real routines. We recruit participants and coordinate product placements nationwide, connecting your study with the right households for in-home testing.
Product shipping
From packaging to shipping, we help get your products into participants’ hands and keep delivery connected to your study.
Product testing
Let people try it, use it, and tell you what they think. Discover what works, what could improve, and how your product fits their lives.
A little curious? You’ll fit right in.
Here’s how joining works:
Say hello.
Answer a few quick questions to join the Paddock community.Tell us what makes you, you.
We’ll email you an optional profile to learn about your interests and everyday life.Find your next “I tried that.”
When a study may fit, we’ll share the details and any qualifying questions. You choose whether to take part.
Try products. Swap perspectives. Help shape what’s next. We explain compensation and the time involved before you agree. Invitations depend on each study, and taking part is always your choice.
Local roots. Personal connections.
Paddock Research carries forward the Personal Opinion community in Louisville, with a commitment to thoughtful conversations and a welcoming experience.
Behind every project is a team that takes time to listen. We help businesses connect with people whose experiences can bring a fresh perspective to their next decision.
Whether you are planning a project or joining one, our goal is simple: clear communication, personal attention, and a worthwhile experience from the first conversation onward.